IdentityMine

When our client at Path36 started taking video footage with his iPhone, he quickly realized that there was never enough time to move that video content to his home computer, edit it, introduce soundtracks, and make it “presentable” to family and friends. He imagined a video library of impromptu moments; his kids’ childhoods, important events, and hilarious misadventures on the road with friends, but he ended up with dozens of rarely shared video files. He believed that video captured with a mobile phone is all about immediacy and sharing spontaneously. IdentityMine worked with Path36 to define the User Experience for all aspects of version 1 of the application; the scope of the project evolved to include all aspects of product development, including brand identity, user interface, functionality, and market positioning. IdentityMine’s creative team of designers, UX gurus, developers, and project managers worked hand-in-hand with Path36 to launch their vision, now called Splice Video Editor.