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Hotel 1000 and IdentityMine Partner to Launch Customized Microsoft SurfaceTM Hospitality Experience

Highly-customized local and interactive experience on Microsoft Surface unveiled in Seattle's premier hotel.

Seattle, WA  October 1, 2008 -- Hotel 1000, downtown Seattle's premier luxury destination and a leader in hospitality IT, and IdentityMine, the leader in User Experience, announced today they have partnered to release one of the first customized versions of the latest Microsoft Surface applications. IdentityMine designed, developed and installed the customized applications for Microsoft Surface specifically for Hotel 1000. Beginning the evening of Friday, October 3, 2008 guests will be able to engage in this completely unique experience by visiting Studio 1000 adjacent to the hotel lobby.

Microsoft Surface offers a unique way of interacting with technology and digital content without having to use a mouse and a keyboard. With a 30-inch display in a table-like form factor, it is easy for individuals or small groups to interact with digital content in ways that feel familiar and more collaborative. Microsoft Surface simultaneously recognizes dozens of movements such as touch, gestures and actual unique objects that have identification tags similar to bar codes. Guests of Hotel 1000 will be able to intuitively engage with various entertaining experiences by the touch of their fingers.

The following features are available on Hotel 1000's customized version of Microsoft Surface applications:

  • Concierge with a local flavor: The virtual concierge offers hotel guests 100 points of interest for the downtown Seattle area, including restaurants, museums, parks, landmarks and other must-see attractions near Hotel 1000. The Microsoft Surface is connected to a networked printer for easy production of directions, maps and other visitor information.
  • Photos and Videos: Guests will be able to view and interact with photos and videos by browsing previously loaded albums. Hotel 1000's Microsoft Surface is also loaded with Card Reader, which allows guests to insert memory cards from their own digital cameras, while vacationing or on business in Seattle. This feature is also a beneficial tool for the Hotel 1000 staff to provide an interactive sales experience.
  • Music Sampler: Guests will be able to listen to an array of music on Hotel 1000's Microsoft Surface application, which can load up to 100 albums.

The partnership between IdentityMine and Hotel 1000 on the Microsoft Surface platform was ideal for both parties, who are each dedicated to improving user experiences within the hospitality sector. The Hotel 1000 team's vision and commitment to continually provide groundbreaking and enabling experiences for their guests fit perfectly with IdentityMine's dedication to utilizing the latest technologies to improve user experiences.

"Our goal with this customized version of Microsoft Surface application is to make the guest experience more interactive," said Denny Fitzpatrick, general manager, Hotel 1000. "Exploring our city becomes more collaborative for our Concierge staff and guests can interact with each other and this new technology in a way that is fun. Our goal at Hotel 1000 is always to provide what is next in hospitality technology. The custom application on our Microsoft Surface is another example of that commitment."

Boasting a multi-million dollar technology infrastructure, Hotel 1000 is the industry leader for state-of-the-art services and personalized guest room amenities, including an intelligent private bar, touch screen VoIP phones, user-friendly ambiance controls and 40-inch LCD televisions with virtual surround sound and dual performance capabilities as computer screen, digital art gallery and Satellite radio. The installation of this customized Microsoft Surface experience is just another example of how the hotel is revolutionizing the hospitality industry with service-enabling technologies.

IdentityMine's Hospitality Solutions are specifically targeted at the user experience unique to the hotel business. The possibilities are remarkable, through the use of Windows Presentation Foundation, Silverlight and Microsoft Surface, guests and employees can enjoy entirely new interactive experiences. IdentityMine helps clients create immersive applications across platforms and devices; Web, Microsoft Surface, Media Center, Windows, Touchscreen, Kiosks and Mobile. Using next-generation self-service experiences that exploit multi-user and multi-touch devices Identity Mine app allow hotels to enter into a whole new technology realm.

"It is important to appreciate and take notice of the value proposition of quality user-experience as it relates to hoteliers attracting and retaining guests," says Mark Brown, CEO of IdentityMine. "These experiences leave a lasting positive impression on guests, which ultimately leads to follow on stays and recommendations to friends and family alike."

About Hotel 1000:
Hotel 1000 is Seattle's premier luxury destination and features 120 luxury guest rooms and suites, 6200 square feet of residentially appointed event space, BOKA KITCHEN + BAR, STUDIO 1000, the Spaahh and The Golf Club. Hotel 1000 redefines the luxury experience in Seattle with genuine, caring, personalized service enabled by leading-edge technology and intimate yet spectacular accommodations. The Hotel offers unexpected pleasures, distinctive amenities, anticipative service and customized experiences tailored to any occasion. Located at 1000 First Ave. at the corner of Madison Street, Hotel 1000 is steps away from the waterfront along Elliott Bay, and conveniently centered between Pike Place Market, Seattle Art Museum, the business district and lively and historic Pioneer Square.

About MTM Luxury Lodging:
Hotel 1000 is managed by Seattle-based MTM Luxury Lodging, operating the Northwest's premier collection of distinctive boutique hotels. Other exquisite Northwest destinations in the MTM collection include: Alderbrook Resort & Spa (Hood Canal); Cave B Inn at SageCliffe (near George); Willows Lodge (Woodinville); and The Woodmark Hotel, Yacht Club & Spa (Kirkland). MTM also operates luxury properties elsewhere including: Ivy Hotel (San Diego); The Liberty Hotel (Boston); and the Bardessono Inn & Spa (Napa Valley), a destination resort opening in the fall of 2008. Without exception, MTM managed hotels are among the very best in the markets they serve.

About IdentityMine:
IdentityMine is an expert user-experience company. Combining the best of what you expect from an innovative design agency and an inventive software development firm, IdentityMine brings a blended approach to the world of user experience. Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies sets them apart. They facilitate the inevitable convergence of IT, traditional operations and marketing efforts of to make a truly memorable and intuitive user experience. Based in the Seattle area, IdentityMine has offices in the United States and India and its clients include Microsoft, GE Health, Wells Fargo, Siemens, CBS Paramount and IdentityMine can deliver an improved user experience for you. For more information, visit

Hotel 1000 / MTM Luxury Lodging Press Contact:
Kirsten Bell
Account Director, Hadley Green Creates
206.957.4272 / 206.427.5482 cell
kirstenb @

IdentityMine Press Contact:
Meaghan McAllister, Marketing Coordinator

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