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Lu Silverstein Joins IdentityMine as Senior Vice President of Products and Services

IdentityMine announces Lu Silverstein as Senior VP of Products and Services.

Seattle, WA (PRWEB) October 16, 2008 -- IdentityMine, an expert user-experience company, has announced the hiring of Lu Silverstein as Senior Vice President of Products and Services.

Mr. Silverstein will now head IdentityMine's product and service organizations with the mission of redefining the user-experience (UX) across the continuum from hardware to software to services. He will continue to focus on IdentityMine's product line, Blendables, as well as developing new service and solution offerings.

Prior to joining IdentityMine, Mr. Silverstein played a prominent role building the Surface computing business at Microsoft Corporation since its inception in 2003. There, he performed the role of Senior Product Manager of Software and Hardware, working to translate customer's needs into product strategy and requirements for the Microsoft Surface computing platform.

In addition to his role on the Microsoft Surface team, Mr. Silverstein worked at Microsoft for ten years on a series of new-category hardware, software, and web service products. He began his career in the Microsoft Hardware business developing and launching products ranging from high-end PC and console gaming peripherals to broadband networking products for MSN and Xbox. Most recently he helped build the connected services business for specialized devices, such as Microsoft Live Search for Devices and Windows Live Video Messages, which ship with or run on Windows CE, Microsoft Auto, Microsoft Lifecam webcams, and Surface.

Before joining Microsoft, Mr. Silverstein worked as an executive of a successful startup company, in technical sales and marketing for Bayer Corporation, and in research and development for the Eastman Kodak Company.

He plans to bring his knowledge of technology to IdentityMine, to ultimately simplify and better the way users interact with clients' brand. Also, his experience of growing teams will be invaluable to IdentityMine as they take their business to the next level.

Mr. Silverstein holds a bachelor's degree in geomechanics from the University of Rochester.

About IdentityMine
IdentityMine is an expert user-experience company. Combining the best of what you expect from an innovative design agency and an inventive software development firm, IdentityMine brings a blended approach to the world of user experience. Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies sets them apart. They facilitate the inevitable convergence of IT, traditional operations and marketing efforts to make a truly memorable and intuitive user experience. Based in the Seattle area, IdentityMine has offices in the United States and India and its clients include Microsoft, GE Health, Wells Fargo, Siemens, CBS Paramount and IdentityMine can deliver an improved user experience for you. For more information, visit

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