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IdentityMine Announces Hotel Technology Next Generation Platinum Membership

IdentityMine announced today they had joined Hotel Technology Next Generation (HTNG) as a platinum member to support their efforts of improving user-experience within the Hotel and Hospitality sector.

Tacoma, WA -- October 22, 2008 -- IdentityMine, an expert user-experience (UX) company, announced today they have joined Hotel Technology Next Generation as a platinum member to support their efforts of improving user-experience in the hotel and hospitality industry through the use of emerging technologies, such as Microsoft Surface.

IdentityMine is pleased to be joining HTNG's association and looks forward to developing new relationships within the industry and showing off what they do best -- improving user-experience.

IdentityMine recently partnered with Hotel 1000, downtown Seattle's premier luxury destination, to launch one of the first customized hospitality applications for Microsoft Surface. Hotel 1000's customized application allows guests to intuitively engage with various entertaining experiences by the touch of their fingers. "We collaborated with the IdentityMine team to create and implement a property specific application for Microsoft Surface. It was a fantastic experience all the way around. We believe this customized app will take the Microsoft Surface experience to the next level and positively reinforce Hotel 1000's reputation as a leader in service and technology in hospitality," says Brian Flaherty, Vice President of Operations for mTm Luxury Lodging, which manages Hotel 1000.

HTNG is an industry trade association, founded in 2002, and has become the leading industry organization facilitating the development of next-generation customer-centric technologies to better meet the needs of the global hotel community. "We are pleased to have IdentityMine joining our association," says Douglas Rice, Executive Vice President and CEO of HTNG. "It's very exciting to see technologies emerging to improve the user experience for both customers and employees. We look forward to gaining IdentityMine's expertise in our working groups."

IdentityMine's ideas are endless when applying the continuum of their user-experience offerings as it relates to hoteliers. The possibilities are quite remarkable, through the use of Microsoft Surface, WPF and Silverlight, guest and employee services become a revolutionary and elevated experience. IdentityMine helps clients create immersive and intuitive applications across many platforms and devices; Mobile, Web, Touchscreen, Microsoft Surface, Media Center, and Windows. Using next-generation self-service experiences that exploit multi-user and multi-touch devices allows hotels to enter into a whole new technology realm. "Joining HTNG gives IdentityMine a chance to work closely with hospitality customers that have a unique interest in technology. By participating as a Platinum member in the group we are able to share and validate ideas with forward thinkers in this target market." -- Mark Brown, CEO.

About IdentityMine
IdentityMine is an expert user-experience company. Combining the best of what you expect from an innovative design agency and an inventive software development firm, IdentityMine brings a blended approach to the world of user experience. Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies sets them apart. They facilitate the inevitable convergence of IT, traditional operations and marketing efforts to make a truly memorable and intuitive user experience. Based in the Seattle area, IdentityMine has offices in the United States and India and its clients include Microsoft, GE Health, Wells Fargo, Siemens, CBS Paramount and IdentityMine can deliver an improved user experience for you. For more information, visit

About HTNG
The premier technology solutions association in the hospitality industry, HTNG is a self-funded, non-profit organization with members from hotel and hospitality companies, technology vendors to hospitality, and other industry members including consultants, media, and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards. Where necessary, it also develops new open standards to meet the needs of the global hospitality industry.

About Hotel 1000
Hotel 1000 is Seattle's premier luxury destination and features 120 luxury guest rooms and suites, 6200 square feet of residentially appointed event space, BOKA KITCHEN + BAR, STUDIO 1000, the Spaahh and The Golf Club. Hotel 1000 redefines the luxury experience in Seattle with genuine, caring, personalized service enabled by leading-edge technology and intimate yet spectacular accommodations. The Hotel offers unexpected pleasures, distinctive amenities, anticipative service and customized experiences tailored to any occasion. Located at 1000 First Ave. at the corner of Madison Street, Hotel 1000 is steps away from the waterfront along Elliott Bay, and conveniently centered between Pike Place Market, Seattle Art Museum, the business district and lively and historic Pioneer Square.

About MTM Luxury Lodging
Hotel 1000 is managed by Seattle-based MTM Luxury Lodging, operating the Northwest's premier collection of distinctive boutique hotels. Other exquisite Northwest destinations in the MTM collection include: Alderbrook Resort & Spa (Hood Canal); Cave B Inn at SageCliffe (near George); Willows Lodge (Woodinville); and The Woodmark Hotel, Yacht Club & Spa (Kirkland). MTM also operates luxury properties elsewhere including: Ivy Hotel (San Diego); The Liberty Hotel (Boston); and the Bardessono Inn & Spa (Napa Valley), a destination resort opening in the fall of 2008. Without exception, MTM managed hotels are among the very best in the markets they serve.

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