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IdentityMine Showcases New Healthcare Experience Highlighting New Microsoft Surface Service Pack 1 Features

Company Collaborates with Microsoft HealthVault and Device Manufacturers Nonin Medical and A&D Medical to Build A New User Experience for the Healthcare and Wellness Industry.

Los Angeles, CA (May 11, 2009) -- IdentityMine, an expert user experience company, today presented a demonstration of the IdentityMine Healthcare Product Selector at TechEd during the Microsoft Surfaceâ„¢ session introducing the new Service Pack 1 (SP1) features to conference attendees. With the recent rise in focus on healthcare and wellness, many companies are looking for new approaches to getting the word out about how technology can be a positive influence on long term health and fitness goals.

As a Microsoft Surface partner, IdentityMine was offered the opportunity to develop early application experiences built on SP1 ahead of the public release. SP1 offers a variety of new and powerful developer controls which allow for a quicker and easier implementation of common user experience components. IdentityMine built this new healthcare experience to showcase many of these new SP1 features including the new object routing, element menu and library bar controls.

"The new features in Microsoft Surface Service Pack 1 allowed our team to quickly put together a great product showcase experience," said Mark Brown, CEO at IdentityMine. "With easy to implement features and great cooperation from Microsoft HealthVault, Nonin Medical, and A&D Medical we were able to put together a product that really showcases some of the great new technology in the Healthcare space."

Utilizing the award-winning Nonin Onyx(r) II, Model 9560 fingertip pulse oximeter, the IdentityMine Healthcare Product Selector allows patients and consumers the ability to interact with high performance medical devices. This hands-on approach with real time feedback allows the device a chance to convey health information that many consumers find valuable.

"Nonin is always looking into new ways to educate and empower patients," said Jayant Parthasarathy, Ph.D., eHealth Business Manager at Nonin Medical. "IdentityMine's rich graphic user interface combined with our consumer friendly devices helps promote patient and caregiver engagement and empowers them to make the right choices when considering devices to manage their health."

In addition to Nonin's Pulse Oximeter, IdentityMine worked with A&D Medical to leverage their weight scales and blood pressure monitors. "A&D Medical first and foremost is about the health of our customers," said Teruhisa Moriya, President and CEO of A&D Medical. "By partnering with technology leaders we are able to continually evolve our products to offer the best type of experiences. By providing access to our product interfaces we are helping push health and wellness thinking further into people's everyday lives."

This new healthcare experience is built on the IdentityMine Product Selector solution starter solution offering which allows clients to jumpstart their development efforts by licensing existing IdentityMine work as a strong foundation for building new user experiences. For more information about the Product Selector solution starter please visit

About IdentityMine:
IdentityMine is an expert user-experience company. Combining the best of what you expect from an innovative design agency and an inventive software development firm, IdentityMine brings a blended approach to the world of user experience. Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies sets them apart. They facilitate the inevitable convergence of IT, traditional operations and marketing efforts to make a truly memorable and intuitive user experience.

Based in the Seattle area, IdentityMine has offices in the United States and India and its clients include Microsoft, GE Health, Wells Fargo, Siemens, CBS Paramount and IdentityMine can deliver an improved user experience for you. For more information, visit

About Nonin:
Minneapolis-based Nonin Medical, Inc. is a privately owned company specializing in the design and manufacturing of noninvasive physiological monitoring solutions. Nonin distributes its products to health professionals in more than 125 countries and has over 90 OEM partners worldwide. Nonin's industry-leading capabilities in signal processing and sensor design are the foundation of its leadership in innovation. For more information, visit

About A&D Medical:
A&D Medical ( is a division of A&D Company, a global manufacturer of measurement equipment, with operations in Asia, Europe, Australia, Russia, North America, and South America. Since 1977, A&D Medical has been manufacturing and distributing a full line of advanced electronic blood pressure monitoring equipment and healthcare products for home and professional use. All of A&D Medical's home care products are marketed under the LifeSource brand name in North America. A&D Medical has become a leader in home health monitoring technology, through the development and introduction of a variety of unique products. It also offers leading telemedicine solutions for remote patient monitoring of heart disease and other chronic diseases through wired and Bluetooth® wireless systems for health system integrators. In addition to blood pressure monitors, A&D Medical produces personal weight scales, pedometers, digital thermometers, and stethoscopes.

All product and company names mentioned herein may be trademarks of their respective owners.

Editor's note: Product visuals and/or screenshots are available by request.

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