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IdentityMine Named as Microsoft Surface Strategic Partner

Designation indicative of the commitment by IdentityMine to the Microsoft Surface ecosystem.

TACOMA, WA (PRWEB) September 10, 2009 -- IdentityMine, an expert user experience company, announces that it has been named a Microsoft® Surface® Strategic Partner. The top partner level offered in the new Microsoft Surface Partner program, a Microsoft Surface Strategic Partner enjoys the benefit of a high touch relationship with the product team in Redmond.

IdentityMine began developing on the Microsoft Surface platform prior to the public demonstration of the technology by Bill Gates during the CES 2008 Keynote held in Las Vegas, NV. A Gold Certified Partner, IdentityMine was contracted to create a pair of engaging experiences to serve as the cornerstone for demonstrating the capabilities of the new touch platform. The Snowboard Retail experience was used during the keynote to show product customization and facilitate the retail process by saving the configuration for later ordering or sharing via Windows Live. The second experience, Wine Bar, was built to show an augmented ordering and tasting experience geared toward the food and beverage crowd.

"IdentityMine was extremely excited about being one of the first Microsoft partners to work with the new Microsoft Surface platform when it debuted," said Chad Brown, Senior Vice President of Sales & Marketing at IdentityMine. "Microsoft Surface continues to be a major asset in our NUI (Natural User Interface) portfolio as we form the future of user experience."

Following their early success in the platform, IdentityMine also conducted the installation of Microsoft Surface at Hotel 1000 in downtown Seattle in October 2008. By customizing the Microsoft Surface experience with the Hotel 1000 brand, IdentityMine was able to reinforce the message for Hotel 1000 that they are indeed a leader in hospitality technology.

"Microsoft Surface greatly values the mutually productive relationships we've developed with our partners through the Microsoft Surface Partner Program.," said Matt Champagne, Director of Marketing for Microsoft Surface. "IdentityMine delivers unique software experiences for Microsoft Surface users, and we are looking forward to continue working with them as a Strategic Partner in the future."

The Microsoft Surface Partner Program offers 3 levels of engagement including Community, Partner and Strategic. The members of the program are individual companies working with Microsoft that range from custom application developers and system integrators to design agencies. Each Microsoft Surface Partner, also a registered Microsoft Partner, has demonstrated expertise with the Microsoft Surface platform and has access to technical training and certification, direct technical updates and releases, and a variety of technical support options on Microsoft Surface products and tools. Additional information on the Microsoft Surface Partner program can be found at

About IdentityMine
IdentityMine is an expert user-experience company. Combining the best of what you expect from an innovative design agency and an inventive software development firm, IdentityMine brings a blended approach to the world of user experience. Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies sets them apart. They facilitate the inevitable convergence of IT, traditional operations and marketing efforts to make a truly memorable and intuitive user experience. Based in the Seattle area, IdentityMine has offices in the United States and India and its clients include Microsoft, GE Health, Wells Fargo, Siemens, CBS Paramount and IdentityMine can deliver an improved user experience for you. For more information, visit

PR Contact Information
Kurt Brockett
IdentityMine, Inc.

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