Valorem Consulting

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At the Escalate, Microsoft, NCR and Omnivex booths, IdentityMine will demonstrate applications that showcase the next-generation consumer shopping experience using mobile devices, kiosks and interactive touchscreens

New York, NY—January 10, 2011—Today, IdentityMine, Inc., an emerging leader in application and software development for rich digital interactive user experiences, announced that it is showcasing the next-generation consumer shopping experience for consumers at the National Retail Federation’s (NRF) 100th annual convention and expo at the Jacob K. Javits Convention Center, January 9-12, 2011.

Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on their mobile device, locate items in-store, and then use their mobile device to check out. Conference attendees can see demos developed by IdentityMine that integrate technologies including multi-touch interactive displays, way-finding kiosks, mobile devices and slate devices – at Microsoft Booth #836, Escalate Booth #637, NCR Booth #1902/1903 and Ominvex Booth #2753.

“We’re excited to work with innovative retail technology players to showcase the ground breaking ways that their technologies can be used,” said IdentityMine CEO Mark Brown. “The next-generation consumer shopping experience helps with shopper assistance and customer service. Retailers can manage all phases of the customer relationship while integrating powerful business intelligence to better run their businesses.”

IdentityMine developed custom applications that use cloud, gesture, touch, voice navigation and cross-device/cross-platform applications for in-store, self-service use. Users can instantly learn about product details and features, lookup products or product categories; access downloadable coupons; participate in personalized promotions, and be exposed to cross-sell/ up-sell offers, providing incentives for shoppers to purchase in-store.

Retailers will learn firsthand how to use customized software applications coordinate customized promotions for real-time personalization on the retail floor and empower employees to provide exceptional customer service while gathering critical business intelligence.

IdentityMine’s experience with natural user interface and sophisticated transaction processing software uniquely positions the firm to address the complex technical needs of retail and hospitality companies. Its software applications and user experience solutions cover the full spectrum of digital media and platforms, a broad range of mobile devices and powerful enterprise data envisioning programs.

To schedule a meeting with IdentityMine representatives at NRF, contact Deborah Hanamura at

Information about NRF can be found at

About IdentityMine, Inc.
Headquartered in Tacoma, WA, IdentityMine is an expert interactive design and user experience (UX) company. They develop leading-edge digital applications and software solutions for multi-screen, multi-touch, multi-platform and multi-hardware devices for a variety of markets including mobile, retail and sports. They are able to create unique digital interactive user experiences by leveraging deep expertise in a variety of platforms to deliver highly engaging mobile, Internet and other media experiences for major brands in mainstream markets. Clients include: Microsoft, Path 36, The New Orleans Saints, Elektra NOC, Nordstrom and others. More information about IdentityMine can be found at You can find IdentityMine on Twitter at

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