Valorem Consulting

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Brings more than 20 years’ advanced design experience, with a focus on user experience and branding

Seattle, WA – April 27, 2011 – Today, IdentityMine, Inc., an emerging leader in application and interface development for rich digital interactive user experiences, announced the appointment of Javier Roca as creative director. In this new role, Javier will draw upon his extensive knowledge and experience in advanced interactive and mobile technology, and will oversee all aspects of IdentityMine’s visual design.

“Javier has provided unparalleled visual design insight and service to IdentityMine’s clients since the day he joined our team.  This promotion is well earned and we look forward to Javier’s further development of our creative services.” said IdentityMine CEO Mark Brown.

Javier brings to IdentityMine both deep and broad creative design expertise, from ground-breaking UX design in client and web-based applications development to high-end strategic brand think­ing and visual design.

In his two decades as a creative designer, Javier has worked with some of the leading graphics, soft­ware and creative companies in the U.S., including Microsoft, Ado­be, Frog Design, Metacreations - and IdentityMine.

“IdentityMine has become recognized as much for the extraordinary visual design of our software applications, as it is for their performance and functionality. Javier’s input into the creative team has undoubtedly impacted the rise of our reputation as a strong creative UX firm.” Said Bruce Slywka, senior vice president of sales and marketing for IdentityMine.

About IdentityMine, Inc.
Headquartered in Tacoma, WA, IdentityMine is an expert interactive design and user experience (UX) company. They develop leading-edge digital applications and software solutions for multi-screen, multi-touch, multi-platform, and multi-hardware devices for a variety of markets including mobile, retail and sports. They are able to create unique digital interactive user experiences by leveraging deep expertise in a variety of platforms to deliver highly engaging mobile, Internet and other media experiences for major brands in mainstream markets. Clients include: Twitter, IMDb , HISTORY Channel, Microsoft, Procter & Gamble, The New Orleans Saints, Grupo Elektra, Nordstrom and others. More information about IdentityMine can be found at

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