Valorem Consulting

| Tags: Mobile, Press Release, Windows Phone 7

Seattle, WA—June 29, 2011—Today, IdentityMine, Inc., an emerging leader in application and interface development for rich digital interactive user experiences, announced that it has extended the Foodspotting experience to the Windows® Phone platform. IdentityMine helps top-tier brands, such as Foodspotting to extend their market presence on a variety of digital media, including Windows Phone and other mobile platforms; combining art and technology to create highly engaging user experience and enhanced business results.

Foodspotting is one of several Windows Phone applications developed by IdentityMine, including IMDb, HISTORY HERE, Twitter, and SBB.

“The link between social behavior and food is undeniable,” said Director of UX Technology, Jobi Joy. “We built a great mobile experience that allows users to pinpoint exactly where to find particular dishes, bookmark dishes they want to try, and recommend the dishes they loved using photos. It extends the experience of eating and enjoying food across the social spectrum.”

“We’re particularly proud of the Windows Phone edition of Foodspotting, because it represents where Foodspotting is heading: It is beautiful, it’s streamlined and more straightforward, in many ways, than our other applications. It’s a user experience that celebrates the powerful connection between users and the food they love, and is uniquely tailored to the WP7 platform,” said Alexa Andrzejewski, co-founder of Foodspotting.  “It makes Foodspotting’s value proposition very clear: We help you decide what to eat, not just where.”

IdentityMine’s mobile application developers designed the Foodspotting application for Windows Phone as a counterpart to Foodspotting’s suite of mobile applications.

The Foodspotting application allows users to recommend specific menu items at eateries using photos so that other uses can browse menu items to decide not just where they are going to eat, but what they want to order. The Foodspotting application allows users to send photos directly to the application from their Windows Phone camera, associate that image with a Place, view suggestions based on their criteria, and share their post via social channels (including Twitter, Facebook, Foursquare, and Flickr.)  Users can also browse and search a visual stream of nearby dish recommendations according to their location as a list or map view, as well as comment on and vote up recommendations made by other users.

To download the Foodspotting application for Windows Phone, visit

For information about IdentityMine’s mobile application development experience, go to:

About IdentityMine, Inc.
Headquartered in Seattle, WA, IdentityMine is an expert interactive design and user experience (UX) company. They develop leading-edge digital applications and software solutions for multi-screen, multi-touch, multi-platform, and multi-hardware devices for a variety of markets including mobile, retail and sports. They are able to create unique digital interactive user experiences by leveraging deep expertise in a variety of platforms to deliver highly engaging mobile, Internet and other media experiences for major brands in mainstream markets.  Clients include: Microsoft, New Balance, Twitter, HISTORY (A&E Networks), The New Orleans Saints, Elektra NOC, Nordstrom and others.  More information about IdentityMine can be found at You can find IdentityMine on Twitter at

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