Microsoft has been the highlight of many tech news reports in the past weeks. With reports of new Windows 8 tablets being unveiled this coming Monday (June 18th) along with the invite-only Windows Phone Developer Summit, the Redmond-based tech giant seems to be making big moves. A report in the Wall Street Journal stated that the bid was as high as $1.2 billion, but at this point the figures are speculative until an official statement is made.
We reported a possible Microsoft-owned social network called “Tulalip” back in November 11’. The tagline was “With Tulalip you can Find what you need and Share what you know easier than ever”, which now sounds more like the new Bing update with social integration.
Yammer, however, is dedicated to creating private social networks within companies, attempting to replace tools like digital messaging and to-do lists. Microsoft’s acquisition may be an attempt to complete the Microsoft Office suite to connect companies using their enterprise software. Aaron Levie, co-founder and chief executive for Box, an online file sharing start-up stated, “There is absolutely a next generation of enterprise technologies emerging, and it's going to be the foundation of how companies work five or 10 years from now.”
Many of these Yammer-like companies are already integrating Microsoft technologies, like SharePoint and Outlook email. This only makes it logical for Microsoft to use its clout to acquire these companies to deeply integrate them within their enterprise software to optimize both services.
With the acquisition of Skype (which is now integrated with the new Windows Phones), the video calling service, last May, Microsoft must be looking to bring social aspects to their consumer and enterprise products. Yammer already has over four million corporate users which could bring many people to Microsoft enterprise products if the acquisition is completed. While some believe there is a social network “bubble” about to pop, networks that form niche communities will likely be the next-generation technologies Aaron Levie was talking about – especially within company networks.