Valorem Consulting

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Gesture-based technology is starting to pop up in many facets of our everyday life; retail, enterprise, automotive, etc. Microsoft’s NUads will begin to air on Xbox Live this fall, utilizing the incredibly popular Kinect motion sensor. “NUads transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360,” stated Microsoft Advertising. Companies like Toyota, Samsung, and Unilever have already signed on to the NUads campaign which will mark the first of its kind.

Toyota will use the next Super Bowl to promote their Camry line of cars by interacting with the audience, in which they will be asked polling questions about the cars and the audience can give their answers via waving their hands or by shouting. This will give the company instant user-generated input on their car models and business decisions. Like Toyota, Unilever will be using a 15-20 second TV spot in the U.K. that will provide multiple choice questions for Lynx, the British version of AXE.


NUads will be the first of its kind, which will open up new opportunities for retailers and major brands to gain instantaneous user-generated input. The consumer will also get a real-time tally of the answers, so they can see how other Xbox Live users voted. This will be the first time television advertisements receive real-time feedback from its audience through gesture and voice integration. With the recent unveiling of Xbox Smart Glass, how do well do you think Microsoft is integrating advertising in their suite of products?

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