Cookies help the marketing and advertising world, in that they can track what you search for and provide a more personalized web experience. But they can and do pose a problem to those who are concerned about their privacy, particularly when it comes to web browsing. Last September it was revealed that Facebook was tracking users’ nearly every move… even after they had logged out of the social network. This is a real and growing problem as more and more people are becoming connected to the web and using mobile applications without fully understanding how their personal information and activities are being tracked.
The Future of Privacy Forum (FPF) that hosts ApplicationPrivacy.org is a Washington, DC-based “think tank” that seeks to advance responsible data practices. This is one of the best sources that provide developers with best practices in responsible information collection. The FPF also conducted a study that revealed some startling figures about the percentage of apps with in-app access to privacy policies. Here are the results:
|Free Apps||Paid Apps|
|iOS – App Store||60%||44%|
|Android – Google Play||64%||24%|
|Kindle Fire – Kindle Appstore||20%||28%|
What does it all mean?