We’re always working on amazingly cutting edge stuff here at IdentityMine and the Nissan Pathfinder Kinect for Windows Experience is one of our favorites. The work we did to create the impressive virtual Pathfinder debut at the Chicago Auto Show in February has been enhanced and is now live in 16 Nissan dealerships across the US. How cool is that?
Curious as to how this project started? When Nissan North America wanted to unveil the redesigned Pathfinder at the Chicago Auto Show they faced a problem – how to showcase a car whose primary allure was an upgraded interior with only a fiberglass shell. They turned to digital agency Critical Mass and interactive experience developers IdentityMine to pioneer a fully immersive Nissan Pathfinder Experience utilizing Kinect for Windows.
The solution was a massive interactive display that allowed participants to virtually navigate through the interior of the car by interacting with the application using motion, voice and gestures to fully explore the car. Nissan is currently expanding the Pathfinder Experience to dealerships nationwide and potentially into consumer’s living rooms as the future of the virtual showroom.