IdentityMine Names Interactive Technology Veteran Bruce Slywka as Senior Vice President of Sales and Marketing

Brings 20 years’ advanced interactive and mobile technology experience, with proven sales and marketing results

Seattle, WA – February 3, 2011 – Today, IdentityMine, Inc., an emerging leader in application and interface development for rich digital interactive user experiences, announced the appointment of Bruce Slywka as senior vice president of sales and marketing. In this new role, Bruce will draw upon his extensive knowledge and experience in advanced interactive and mobile technology, and will oversee all aspects of IdentityMine’s sales and marketing functions.

“We’re excited to have Bruce on board at IdentityMine. Bruce has an impressive track record in leading global teams, growing new business and growing sales organizations,” said IdentityMine CEO Mark Brown. “Bruce’s extensive background in interactive technology and mobile technology will help propel us forward as the industry leader in UX design and software development. We look forward to accelerating our current momentum with Bruce on board.”

Bruce joins IdentityMine from UIEvolution, a privately held company with leading cross-platform technologies for mobile and wireless devices. As vice president of sales at UIEvolution, he worked with Fortune 500 companies including ESPN, AT&T and Samsung.  Additionally, Bruce has extensive experience working with software and technology companies including  a21, a leading provider of digital imagery to communication professionals where he served first as executive vice president of sales and marketing, and later as general manager. As general manager, Slywka was responsible for the ArtSelect business with full company P&L management. He also led development of the direct-to-consumer business model via strategic marketing initiatives, resulting in 50% YOY growth.  Bruce’s career also spans senior sales management roles at Knowledge Adventure, Vivendi Universal, and Broderbund Software, Inc., a division of Mattel, Inc. At Vivendi Universal, he led the retail sales efforts for Blizzard Entertainment and Sierra Online while overseeing $240MM in annual revenue.  He holds a Bachelor of Science degree from San Diego State University.

“IdentityMine has become one of the best-known User Experience and software development firms in the Puget Sound Region,” Bruce said. “They have helped major brands solve complex UX challenges with their ability to create elegant, simple design to engage the consumer experience across multiple platforms. I look forward to expanding IdentityMine’s footprint across the U.S. and overseas.”

About IdentityMine, Inc.
Headquartered in Tacoma, WA, IdentityMine is an expert interactive design and user experience (UX) company. They develop leading-edge digital applications and software solutions for multi-screen, multi-touch, multi-platform, and multi-hardware devices for a variety of markets including mobile, retail and sports. They are able to create unique digital interactive user experiences by leveraging deep expertise in a variety of platforms to deliver highly engaging mobile, Internet and other media experiences for major brands in mainstream markets. Clients include: Twitter, IMDb , HISTORY Channel, Microsoft, Procter & Gamble, The New Orleans Saints, Grupo Elektra, Nordstrom and others. More information about IdentityMine can be found at http://www.identitymine.com/

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