December 7, 2011

Mobile Retail Usage Is Up

comScore, a global leader in measuring the digital world, recently posted a press release on their website that outlined a US study they conducted in their Mobile Retail Adviser report about mobile retail usage. Mobile retail usage has been a hot subject this past year, with the National Retail Federation launching their Mobile Retail Initiative to help retailers enter the mobile space; allowing retailers to strengthen the customer relationship, retain competitive pricing and ensure a synonymous online and offline retail experience.

The results of the mobile retail report shows that 38 percent of smartphone users have made at least one purchase during the course of their device ownership. “Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile. The fact that there are 90 million smartphone users in the U.S., shows retailers that do not have a well-planned mobile strategy are at risk of losing a massive sector of customers. Over 30 percent of smartphone users made their mobile purchase while in a physical brick and mortar retail space, which shows that many people are probably using their mobile devices as real-time price comparison tools. While the types of products purchased by mobile devices was a little less impressive than the amount of people purchasing products in a physical retail location, the survey does offer insight on the types of industries that should consider a comprehensive mobile retail plan.

Types of Products Purchased by Smartphone Buyers
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011
Type of Products Purchased on Smartphone % of Smartphone Buyers
Digital purchases (i.e., songs/music, eBooks, ringtones, images, movies, TV shows, etc.) 47%
Clothing or accessories directly from retailer 37%
Tickets (i.e., concerts, movies, theatrical productions, sporting events, etc.) 35%
Daily deals 34%
Gift certificates 34%
Electronics (i.e., television, computer) 32%
Food (not grocery) for delivery or pick up (ex., pizza, Chipotle) 31%
Hotel stays 29%
Books (physical copies) 26%
Car rentals 24%
Airplane tickets 24%
Flowers 21%
Sports/Fitness 19%
Auto 13%

 

December 7, 2011

Major Update for Xbox 360 User Interface

Microsoft announced yesterday that the newest update to their game console, the Xbox 360, will include an update to Kinect integration centered around the user’s digital entertainment. Microsoft states, “Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice.”  With a Kinect unit for Xbox 360, users can now universally control every aspect of their Xbox 360 experience with their voice; Bing search integration, custom applications for on-demand TV, movies, sports and more. Not only did Microsoft update the way users interact with their Xbox 360, they also changed the user interface of the Xbox Live marketplace to a metro style, replicating the look and feel of the current Windows Phone platform. This is great because Microsoft is releasing an application that allows Windows Phone users to search for shows and control the Xbox from the phone, much like the Xfinity application for Android and iPhones.

You say it, Xbox finds it

The power of Kinect with Bing integration will allow any user to discover endless amounts of entertainment in one central location using one controller; your voice. Effective December 6th, this update will completely change the way users interact with their Xbox 360 and the way they discover digital entertainment.

Evolution of TV and Entertainment Infographic

December 5, 2011

Turn Your Android or iPhone Into a Windows Phone

Microsoft wants to convert your Android or iPhone into a Windows Phone and all you have to do it go to this link while on your mobile internet browser and away you go. Once you enter the webpage you will be able to run your Android or iPhone as a Windows Phone device with a basic user experience; make calls, emails, messages, scheduling, contacts, and nearby search. While the experience is much different from my Android phone, I can say that it was a welcomed change that I wouldn’t mind using more often. I enjoyed the Metro UI and the look/feel of the live tiles on my 4.3 inch screen.  Will this change the minds of die-hard Android or iPhone users? Possibly not, but I do believe that the average smartphone user (such as me) should definitely take a look at a Windows Phone when it comes time for an upgrade.

December 2, 2011

Microsoft’s Apollo on Windows Phone

Michael Halbherr, Executive Vice President for Location аnԁ Commerce, stated that the release of Microsoft’s Apollo on Windows Phone will be sometime between Q2 and Q3 in 2012. Along with revealing a proposed release date, Halbherr also stated that Apollo will be a “very different game” when compared to Windows Phone Mango, which alludes to the fact that this release will be very well aligned with Windows 8.

Back in June, a few Apollo features were leaked; Localization, an Inspiration Engine, One handed input, Next-gen soft keyboard, and Voice Typing but this is all still speculation. While there is no concrete list of features included in Microsoft’s Apollo on Windows Phone, Halbherr mentioned that he was working on convincing Microsoft to include Near Field Communications (NFC) and a “positioning network” which would align Windows Phone to work better with Navteq, Nokia’s navigation and location-based service solution. Nokia is getting a better hold on the Windows Phone market and is more tightly knitted with Microsoft’s Windows Phone teams, which will definitely help with deeper integration of proprietary applications on Nokia Windows Phones. In an interview with Tech Radar, Niklas Savander, Executive VP of Markets for Nokia, stated “When you look within the Windows Phone ecosystem and compare how the Lumia performs, there we have a contractual agreement with Microsoft for a certain amount of engineering which we can use for differentiation.” Nokia shied away from making their Lumia line of phones significantly different from other Windows Phones for fears of fragmenting the developer ecosystem. We will really see the differentiation Nokia brings to the Windows Phone market when Apollo is released.

December 2, 2011

Computers Can Now Detect Human Emotion

Scientists at a Madrid University have developed a computer that is “used to automatically adapt the dialogue to the user’s situation, so that the machine’s response is adequate to the person’s emotional state.” This computer program is meant to alleviate the annoyance of interactive voice response systems that can easily anger a user after repeating a response multiple times. In order to detect what emotional state the user is in, the program analyzes up to 60 different acoustic perimeters.

For those that want to better understand how this computer program works, view the video above and tell us what you think!