Tag Archive for 'Mobile'

Page 2 of 14

December 14, 2011

Samsung Galaxy SII Ad Pokes Fun At Apple Diehards

The next big thing is here, the Galaxy SII, and I would have to agree. I live a few blocks away from a Mac Store in the University Village in Seattle and I do have to say that it is hilarious to see the line snake out the door and extend throughout the shopping complex on those special days when the new iPhone or iPad comes out. That’s not to say I’m not a fan of Apple products (I caved in and bought Macbook Pro), but I am not a big enough fan that I would wait in a mile long line; just as waiting in line on Black Friday was not in my plans either.

Whether Samsung is attempting to tap into the loyal Apple market or they are just trying to poke fun at them, the commercial is funny either way. Take a look and let us know what you think.

December 7, 2011

Mobile Retail Usage Is Up

comScore, a global leader in measuring the digital world, recently posted a press release on their website that outlined a US study they conducted in their Mobile Retail Adviser report about mobile retail usage. Mobile retail usage has been a hot subject this past year, with the National Retail Federation launching their Mobile Retail Initiative to help retailers enter the mobile space; allowing retailers to strengthen the customer relationship, retain competitive pricing and ensure a synonymous online and offline retail experience.

The results of the mobile retail report shows that 38 percent of smartphone users have made at least one purchase during the course of their device ownership. “Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile. The fact that there are 90 million smartphone users in the U.S., shows retailers that do not have a well-planned mobile strategy are at risk of losing a massive sector of customers. Over 30 percent of smartphone users made their mobile purchase while in a physical brick and mortar retail space, which shows that many people are probably using their mobile devices as real-time price comparison tools. While the types of products purchased by mobile devices was a little less impressive than the amount of people purchasing products in a physical retail location, the survey does offer insight on the types of industries that should consider a comprehensive mobile retail plan.

Types of Products Purchased by Smartphone Buyers
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011
Type of Products Purchased on Smartphone % of Smartphone Buyers
Digital purchases (i.e., songs/music, eBooks, ringtones, images, movies, TV shows, etc.) 47%
Clothing or accessories directly from retailer 37%
Tickets (i.e., concerts, movies, theatrical productions, sporting events, etc.) 35%
Daily deals 34%
Gift certificates 34%
Electronics (i.e., television, computer) 32%
Food (not grocery) for delivery or pick up (ex., pizza, Chipotle) 31%
Hotel stays 29%
Books (physical copies) 26%
Car rentals 24%
Airplane tickets 24%
Flowers 21%
Sports/Fitness 19%
Auto 13%

 

December 5, 2011

Turn Your Android or iPhone Into a Windows Phone

Microsoft wants to convert your Android or iPhone into a Windows Phone and all you have to do it go to this link while on your mobile internet browser and away you go. Once you enter the webpage you will be able to run your Android or iPhone as a Windows Phone device with a basic user experience; make calls, emails, messages, scheduling, contacts, and nearby search. While the experience is much different from my Android phone, I can say that it was a welcomed change that I wouldn’t mind using more often. I enjoyed the Metro UI and the look/feel of the live tiles on my 4.3 inch screen.  Will this change the minds of die-hard Android or iPhone users? Possibly not, but I do believe that the average smartphone user (such as me) should definitely take a look at a Windows Phone when it comes time for an upgrade.

December 2, 2011

Microsoft’s Apollo on Windows Phone

Michael Halbherr, Executive Vice President for Location аnԁ Commerce, stated that the release of Microsoft’s Apollo on Windows Phone will be sometime between Q2 and Q3 in 2012. Along with revealing a proposed release date, Halbherr also stated that Apollo will be a “very different game” when compared to Windows Phone Mango, which alludes to the fact that this release will be very well aligned with Windows 8.

Back in June, a few Apollo features were leaked; Localization, an Inspiration Engine, One handed input, Next-gen soft keyboard, and Voice Typing but this is all still speculation. While there is no concrete list of features included in Microsoft’s Apollo on Windows Phone, Halbherr mentioned that he was working on convincing Microsoft to include Near Field Communications (NFC) and a “positioning network” which would align Windows Phone to work better with Navteq, Nokia’s navigation and location-based service solution. Nokia is getting a better hold on the Windows Phone market and is more tightly knitted with Microsoft’s Windows Phone teams, which will definitely help with deeper integration of proprietary applications on Nokia Windows Phones. In an interview with Tech Radar, Niklas Savander, Executive VP of Markets for Nokia, stated “When you look within the Windows Phone ecosystem and compare how the Lumia performs, there we have a contractual agreement with Microsoft for a certain amount of engineering which we can use for differentiation.” Nokia shied away from making their Lumia line of phones significantly different from other Windows Phones for fears of fragmenting the developer ecosystem. We will really see the differentiation Nokia brings to the Windows Phone market when Apollo is released.

November 30, 2011

Nokia Lumia 900 Revealed In Developer Video

Last week, Nokia revealed a video that was “supposed” to be intended for developers, but made its way to the consumer side thanks to All About Phones.  The video was created to inform developers about Nokia’s “Stunning New Hardware” and “Dynamic Microsoft OS”.  While the information in the developer video is nothing new to the public, the video is said to feature a Nokia 900 phone that has not yet reached the hands of consumers.  Many are speculating as to what phone it could be and sources purport the device to be a Lumia 900, sporting a massive 4.3″ screen (compared to the Lumia 800), but nothing is certain at this point.  As of now, we have little information about the device’s hardware features although more may be revealed at this year’s CES event in January.  At least we know Microsoft and Nokia are following through with their commitment to provide a wide range of powerful Windows Phone devices.