Tag Archive for 'Windows Phone 7'

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November 21, 2011

Windows Phone Marketplace Hurdles Over the 40,000 Application Mark

All About Windows Phone (AAWP) recently reported that the Windows Phone Marketplace had triumphantly surpassed the 40,000 application mark. IdentityMine is extremely happy to hear the news and is glad to have contributed several applications to the Windows Phone Marketplace (and there is more where that came from). AAWP has a tracking system that found that Windows Phone “content is being added at the rate of 165 items per day. In the last 30 days, 85% of submissions were apps and 15% were games; 68% were free, 23% were paid and 9% were paid with free trial.”  The Windows Phone platform seems to be a hit with application developers, and with the recent release of Nokia’s Lumia devices we can expect the Windows Phone platform to be an even bigger hit with consumers. Just look at one of our previous posts about Microsoft’s marketing efforts in New York.

Take a look at the graph below to get an idea of the Windows Phone Marketplace growth rate. Pretty astonishing!

November 11, 2011

Windows Phone NYC Mash-Up Video

Uploaded today by the WindowsPhone Channel on Youtube was a video mash-up of the Microsoft’s marketing efforts for the Windows Phone in New York. They decided to create an actual six-story tall Windows Phone with working Live Tiles. People crowded the streets of Manhattan to watch “fruit-slashing ninja-action, a surprise gig by party-rockers Far East Movement, a killer live set from DJ Virman, and a native New Yorker proposing to his girlfriend from inside the giant phone.” If their plan was to raise awareness of the Windows Phone, they certainly got their point across. With a strong partnership with Nokia and two new Windows Phones hitting stores in time for the holidays, I’ll bet more people will consider the Windows Phone when they decide to upgrade. Microsoft is finally in the full swing of things when it comes to the Windows Phone, and with the Mango release it finally feels like a finished product. I know I’m convinced!

 

November 11, 2011

Is the Future of Silverlight Coming to an End? Do We Really Need to Worry About Silverlight 6 Yet?

A while back, I wrote a blog about Windows 8 and the Future of Silverlight, and today I would like to talk a little bit about the future of Silverlight because we already know Windows 8 is going to be incredible  (As described in previous blogs) and I don’t need to talk about that anymore. Silverlight 5 Release Candidate was announced September 1 of this year, which gave us a glimpse of what was to come in the full version; XAML Debugging, Multiple Windows Support, Linked Text Containers, 3D Graphics, and the list goes on. IdentityMine thrives on creating rich/immersive applications, and Silverlight 4/5 is the catalyst in which these applications are created. But as the mobile and computing world faces a paradigm shift, with powerful handset and touchscreen devices, the tech-savvy populous demands that these all work synonymously. Even Microsoft stated that their cross-platform runtime solution was HTML5, as porting applications to multiple devices is stated to be much easier. (Adobe has also stated that they will be no longer creating new versions of Flash, as to focus more on HTML5). Is Microsoft noticing these trends in the tech community and following suit?

What is going to happen to Silverlight? We know that there is at least going to be a Silverlight 5, but with the Microsoft reorg that took place in June, dispersing many in the XAML/Silverlight team, the direction and continued support of future versions are in question. Still, Microsoft remains committed to the newest release of Silverlight as described in their support policy, which states that they will remain committed to supporting their Business and Developer products for at least 5 years. But does that mean that they will start phasing out Silverlight within this time? Microsoft has said nothing about definite future plans for Silverlight, but that may just be because of their recent disclosure crackdown of products.

Writing Silverlight off as a dead developer tool is still premature, but just as business models change to accommodate consumer trends, developers may need to look to the future to see where the future of media experiences is heading (Silverlight will most likely be able to handle this for many years to come). That being said, Silverlight is still their developer platform for Windows Phone and LOB apps. All of these mixed signals can become confusing – can’t there be a one-size-fits-all solution?

Sometimes I feel like this debate is like saying that Toyota is ending production on the Camry because they wouldn’t release plans for the 2012 model the day after the 2011 model hit showroom floors.

I have a few questions for the developer community (As if I haven’t already asked enough):

- Can developers do everything they need to do to create rich applications with Silverlight 4?

- Is there even a need to upgrade to Silverlight 5?

- Does it even matter that there may not be a new version of Silverlight?

 

 

November 4, 2011

GDR UK – A Global Innovation Report


A few weeks ago, GDR UK, a trend analysis and forecasting consultancy, published a Global Innovation Report highlighting our Cross Channel Retail Experience (featured in our blog). “Every report delivers a relevant and striking visual narrative of emerging trends impacting key customer touch-points, including: interiors, marketing, digital, new technologies, visual merchandising, packaging, product and service design.”

Since this report, we have been working on a new version that is sure to get the attention of major retailers. Our newest update to the Cross Channel Retail Experience includes an updated User Interface (UI) for the Surface 2, an interactive touchscreen station, that includes MS-Tagging for consumers to share reviews and compare products, as well as purchase the products with their mobile device.

Click on the link to learn more about the Cross Channel Retail Experience

November 2, 2011

ST-Ericsson’s NovaThor to Power Nokia’s Windows Phone 8 Platforms

The Nokia/Microsoft partnership keeps pressing on as Nokia selects ST-Ericsson’s NovaThor platform to run their new Windows Phones. This new deal will enable Nokia to sell their phones at lower price points in new geographies. We haven’t heard what phones will run this new NovaThor platform, but we will be sure to inform you once the information is released.

Update:

ST-Ericsson’s Chief Executive Gilles Delfassy said the deal between Nokia and ST-Ericsson is for Nokia phones running Windows Phone 8. This means we will not see NovaThor powered phones in the near future.