Discovery Channel partnered with IdentityMine to build an Xbox 360 application for Animal Planet LIVE, an online video experience with multiple live streams. The goal of this project was to deliver an Xbox 360 application for Discovery Channel that is consistent with the content and branding of the property but harnesses the power, features and engaging design of the Xbox 360 platform. IdentityMine developed a high quality video experience utilizing HLS format live video. The TV Highlights utilize a looping HLS Playlist and include the ability to toggle between multiple players/cameras. This high quality experience is supported by advertisements and syncs across multiple platforms.
The Xbox 360 application also includes video playback, dynamic application updates, advertisement support and analytics. IdentityMine architected the application to allow for video feed updates to occur on the back-end without requiring code changes. Referencing the website www.apl.tv, IdentityMine created wireframes for the Xbox 360 application, which aligned Animal Planet’s requested features with Xbox 360 functionality.
- Completed:December 3 , 2013
- Client:Discovery Communications