The Ford Motor Company’s goal was to capitalize on the features of the Xbox 360 to create an application that facilitates a social experience. IdentityMine collaborated with Microsoft and Ford to develop the Ford Mustang Customizer. The application enables users to craft a customized Mustang vehicle and then share their unique creation online. Once the vehicles are posted, the custom Mustangs are entered into a Battle Mode competition where users vote for their favorites. In addition to the design and the development of the application, IdentityMine delivered pre-rendered scenes using alpha compositing.
- Completed:October 30 , 2012
- Client:Ford Motor Company